This weeks assigned reading of The Design Process discusses stage 6, communication. This is the communication that we have to do as designers during a presentation. It obvious by now how vital communication is, and how detrimental communication will be if not done well. Jimmy has told us time and time again that some of the most brilliant and talented designers are not the most successful because of their inability to communicate their thoughts and ideas to the client.
Communication has 3 phases: encoding, the message itself, and decoding of the audiences. In other words, tell them what you will say, say it, and tell them what you just told them. I still remember that from when I took my speech class my first quarter at Cal State L.A., it amazes me how that has come full circle now. The clients have different needs and wants so it is important to communicate, understand, and discuss with them in order to have all of their demands met. Use all the tools you have to help explain to the client your ideas. The easier it is for them to visualize it, the easier it will be for them to see it and respond with better feedback.
One of the best ways that Aspelund puts it is pretend you are in actor on stage. Know your lines, practice what you will say and say it clearly. All the props on set are the tools that you need to make the audience believe in you. During a presentation the props are all the visuals that you bring to the table. Excuse me, I have to go rehears now.
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