The Design Process - Conceptualiation

Stage three of The Design Process was all about Conceptualization. At this stage designers have a general idea of their design. This is the point in which designers have to be able to explain their ides to other people. It is the task of the designer to accomplish the task of making the design understandable and tangable for others to see it.

As a designer brainstorming helps to examine concepts. Aspelund explains that our concepts can become tangible, in order to do that we need to use analogies, metaphors, similes, all those great writing tools that we learned in our English classes. These various literary analysis allow the target audience or end user to better understand the design.

Clients will have their own ideas as to what they want, they will also try their best to communicate with the designer what it is that they want. Many times, lines of communication will get crossed and confused and the designer might come out with something that is bad and not a good solution to the problem. Its very easy to loose your way when designing, I'm sure it's difficult at first because all you want to do is satisfy the wants and need of the customer, but we need to keep in mind who the target audience is or who will be the end user of the product.